Amazon take on Google and Apple

With the announcement today of the new Kindle Fire, Kindle Firewhich looks like a wonderful new tablet, and a clear sign that Amazon are staying in this market for the long term and for more than just viewing books. As I read through the spec and particularly about the Amazon Silk browser, which uses Amazon AWS cloud for pre-processing and caching, it makes me wonder how long it’ll be before Amazon take on search!

The Amazon AWS cloud, now subsidised by developers and users the world over, is a powerful cloud and is potentially one of the few clouds able to take on the might of Google… so how long until Amazon enters the search market? Surely it’s a natural progression from offering a browser which is aimed at improving user speed and experience.

I do hope Amazon enters the search game, in my opinion its stale and needs a good shake-up!

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